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About us

Our Mission


Deliver fashion to express your dedication to your personal style.

To achieve this, we partner with local designers who prioritize sustainability and craftsmanship in their creations.

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The Fashion Essence


From your local designer to your door, discover how we deliver our exquisite clothing and fragrances to bring you style and confidence.

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Our Collections

Discover our exclusive clothing lines and signature scents, each thoughtfully designed to embody elegance, comfort, and a hint of luxury.

Meet our design team

Passionate professionals shaping our brand's vision

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the brand. He actively participates in the design process, marketing, and enhancing customer experiences.

Mich Stark

Chief Fashion Officer

Mich loves taking on challenges. With his multi-year experience as Creative Director in the fashion industry, Mich has helped the company to get where it is today. Mich is among the best minds.

Aline Turner

Chief Technical Officer

Aline is a passionate creator who truly loves her craft. She mentors a team of talented designers and oversees a community of fashion enthusiasts.

Iris Joe

Chief Financial Officer

With her extensive background in fashion marketing, Iris brings a keen eye for trends and a commitment to excellence that elevates our brand.